Podcast Audience To Double In Next Two Years
February 5, 2008eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.
Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week.
”As the US podcasting industry matures it is unquestionably creating a listening [...]