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Podcast Audience To Double In Next Two Years

February 5, 2008

eMarketer estimates that the total US podcast audience reached 18.5 million in 2007.
Furthermore, that audience will increase by 251% to 65 million in 2012. And of those listeners, 25 million will be “active” users who tune in at least once a week.
”As the US podcasting industry matures it is unquestionably creating a listening [...]